In 1801 Josiah Bent of Massachusetts began baking and selling 'water crackers' made from flour and water that wouldn't deteriorate during long sea voyages. During baking, a cracking sound occurred, and it is from this that the American term 'cracker' originated. Who knew? As tradition dictates the Fine English Company uses 100% English flour and English water to make their crackers and bakes them by toasting them under flames for 1 minute. The result is a cracker that is ultra-crisp, with a dark, 'nutty' taste.